What’s with the Cover Up?
The dust cover (aka the Dust Jacket) has long been scorned by many a diligent reader and deemed pointless and unnecessary. Not to mention, cover overkill.
Throughout it’s existance the humble dust jacket hasn’t evolved much, nor garnered many friends, except maybe some eager promoters in the vanity publishing industry…along with their printing companies. In the grand scheme of things though, a dust cover does go a reasonable way to protecting your book.
But, wait for it…not actually from dust.
The dust cover dedicates its life to provide a general armour from spills, stains and the wear and tear associated with being transported tirelessly from one place to another. For a barrage of readers though, the paper jacket is cumbersome, slippery and basically, plain useless.
Or is it?
Plenty of dust jackets have been known to display one style of book on the outside…whilst on the inside is a myriad of polar opposite reading matter that is being devoured with stealth, on the train ride to work at 8am.
So don’t knock the dust jacket.
It has it’s uses.
For some authors that want to publish, a dust jacket is a must, as is a Library of Congress number and a range of other fancy embellishments. You must simply weigh up cost against the fact that most will quite likely ditch the dust jacket you’ve shelled out for and won’t give two hoots if you’ve jumped through a gajillion hoops to earn library honours.
At the end of the day, a well worn book has character.
I know what I’d rather have.
And anyway, if your book is the goods, people will love it, whether it’s fully clothed or buck naked. Otherwise they’ll purchase a brand new copy when theirs has turned completely ferral and dived into a ditch or personally escorted itself to the trash can.
See?! There’s an underlying sales strategy at work here too.
For more interesting information about dust jackets and their vocation:
Click here for Don’t Hate On the Dust Jacket